After 25 years of working in product development, contracting and sales for some of the most successful tour operators and DMCs in the UK and Ireland, Karin is now looking forward to sharing her experience and knowledge with businesses and destinations, to help them be as successful as possible.

In addition to leisure sales and marketing support, Karin can also help with business support for tourism and hospitality companies looking for a fresh perspective or help scaling up, as well as presentations and training on a diverse range of topics.

She understands product development from both a buyer and supplier perspective and combines creative and strategic thinking in her approach. During lockdown, Karin worked on several projects to help tourism and hospitality businesses become travel trade-ready and bookable online, so she understands the importance of innovation and a digital presence.

Karin is a keen photographer, so when she’s not working on one of her projects, she can be found out and about in Edinburgh with her camera.