Vision Linens is a UK-based supplier of luxury hotel and hospitality linens. Their range of products includes bed linen, towels, robes, slippers, and table linen. With over 30 years of experience in the industry, Vision Linens prides itself on providing high-quality products at competitive prices. They work with leading hotels, spas, and restaurants to deliver bespoke solutions tailored to their specific needs.
Project
Design and delivery of a sales training course.
Objective
To develop and write a bespoke sales training course for the Commercial team at Vision Support Services.
Support the development of a sales culture in the business following a change in sales leadership.
Success Criteria
Deliver the Solution Selling course to the entire sales and senior leadership teams over a 12-month period.
The key skills and tools learned to be adopted in day-to-day activity.
A new culture was created that engaged everyone from senior management to the team.
Action
Met with the Director of Sales and Marketing to establish the objectives and outcomes. The Solution Selling model was the preferred choice as it would allow salespeople from all backgrounds and abilities to learn and develop skills. It would also create the basis for the new sales culture being developed.
En Pointe Solutions designed a bespoke course to run over two days for the team to participate in. Select leaders from the commercial team were also invited to join the course including the Managing Director.
Result
The course has now been delivered to over 65 delegates with all of the core UK team being trained.
The international sales team from Pakistan, India, Dubai and Bahrain have all gone through the training with further plans to roll out more training moving forward.
Feedback
“I approached en pointe solutions to help the cultural shift I needed to make within the Vision commercial teams. Our organisation was at the start of its transformation from a well respected SME with a solid client base in Europe to a global player in our chosen markets.
I needed to invest in to the team to take them on that journey. The transformation also needed to change our focus from being operationally driven to a sales Led business.
After Looking at various programs supported with some big names, I wanted something bespoke, a program tailored to my teams and my organisation and what we needed rather than fitting a box or package.
Following a simple brief, Colin spent some time with the team and came back with a recommendation that resonated with me and the Board. He built a solution sales program to underpin the entire organisation, supporting our cultural shift and mind set change to take in to the future.
The program was delivered both in the UK and our regional offices in Dubai where teams from across the globe were bound together in process and direction. Colin and En Pointe were instrumental in laying those foundations and a year down the line, I appreciate the decision to run with En Pointe and the foundations we laid...the journey and success continue.”